PACKAGING BRIEF : FREE COSMETICS
In response to a brief to design packaging for a series of products aimed at women over 45 - Women who want to feel Free from be oversold ‘anti-ageing’ products. The products are aimed at being appropriate for the more mature skin, with the emphasis being on positive ageing and to make the best of ourselves in the here and now. Another important aspect of the products is that they are toxin free and
packaged in materials that can either be recycled and/or composted along with
some products being re-fillable.
Strapline is ‘Free from Toxins. Free from Waste. Free from Judgement.